To thoroughly understand customer behaviour in supermarkets, every zone should be analyzed separately, but also, as succeeding and complementary parts of the whole shopping experience.

The reason to analyze the supermarkets with two different points of view is to understand both planned (needs) and impulse driven (wants) decisions. Supermarket layout, product placements, P.O.S promotions should be carefully thought and implemented to create the optimum environment for the best experience. The ultimate goal is to increase draw-in rate, average basket size and revenue per customer based on people counting, heatmap and path tracking technologies.

Supermarket people counter
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Benefits of Visitor Analytics for Supermarkets

Implementing people counting solutions in supermarkets enhances operational efficiency and customer satisfaction. The real-time traffic counting feature provides an accurate count of people entering and exiting supermarkets, ensuring a 99.9% accuracy rate. This capability allows for a detailed comparison of traffic patterns between weekdays and weekends, as well as historical data from previous weeks, months, and years.

Benchmarking becomes seamless with the ability to compare the traffic flow among different supermarkets. By identifying high and low-performing locations, supermarkets can analyze these performances to derive valuable benchmarking insights. This analysis contributes to the enhancement of operational effectiveness at lower-performing sites.

Discovering power hours is another advantage, enabling supermarkets to pinpoint periods of peak foot traffic. This information is crucial for strategically managing promotions, point-of-sale activities, and marketing campaigns to maximize impact during these high-traffic intervals.

Additionally, staff optimization is facilitated by allocating resources efficiently during peak hours based on visitor numbers and their specific needs within supermarkets. This approach ensures efficient customer service, contributing to an overall increase in customer satisfaction.

Gaining insights into customer demographics, such as age and gender, holds significant importance for supermarkets in tailoring their marketing strategies. Understanding the age ranges and genders of customers enables supermarkets to create more targeted marketing campaigns.

This knowledge allows for the development of tailored promotions, advertisements, and product placements that resonate more effectively with the identified demographics. For instance, supermarkets can optimize the layout of specific sections based on the preferences of different age groups and genders, enhancing the overall shopping experience.

Moreover, demographic analysis supports supermarkets in adapting their product offerings to better align with the diverse needs and preferences of different customer segments. This personalized approach not only strengthens customer engagement but also contributes to increased customer satisfaction and loyalty. Overall, age and gender insights play a crucial role in refining marketing strategies and creating a more targeted and enjoyable shopping environment within supermarkets.

Supermarkets can elevate your operational efficiency and accuracy with V-Count’s state-of-the art People Counting and Staff Exclusion Solutions. Gain precise insights into your store’s foot traffic, allowing staff seamless entry and exit through your doors.

V-Count sensors, discreetly placed at the entrance, identify staff members by detecting the neck straps they wear. With V-Count Neck Straps, exclude staff movements from your in-store data, ensuring accurate footfall traffic analysis. Additionally, exclude promoters distributing products or flyers from impacting your supermarket footfall traffic.

Supermarkets can analyze refined footfall traffic data, excluding staff movements, to gain a clearer understanding of customer behavior and conversion rates. This precise insight ensures your store success and Key Performance Indicators remain unaffected by staff traffic, allowing you to fine-tune strategies and maximize profitability in your supermarket.

​​Implementing heatmap solutions in supermarkets provides valuable insights and benefits for enhancing customer experiences and marketing strategies. One key advantage is the ability to detect popular areas and aisles within supermarkets. By identifying zones that attract more visitors, supermarkets can understand the factors contributing to their success and apply this knowledge to optimize other areas, ensuring consistent high performance and better layout across the entire store.

Another significant benefit lies in measuring marketing effectiveness through heatmap and zone analysis. Supermarkets can evaluate the success of their campaigns in different zones. This analysis allows them to delist less attractive products and refine their marketing strategies to focus on areas that yield higher customer engagement and satisfaction. Overall, heatmap solutions empower supermarkets to make data-driven decisions for more effective and targeted marketing efforts.

​​Implementing queue management solutions in supermarkets offers several benefits for optimizing operations and enhancing customer satisfaction. One key advantage is the ability to conduct detailed queue analysis. This involves calculating metrics such as the number of shoppers leaving checkout queues, average time spent in queues, and defining optimal checkout queue lengths. By understanding these factors, supermarkets can efficiently allocate personnel and resources to improve overall efficiency and customer experience.

By avoiding over-crowded checkout queues, supermarkets can ensure a smoother flow of customers, reducing wait times, preventing customer abandonment, and enhancing the overall shopping experience. This optimized operation contributes to better customer satisfaction and loyalty and avoids revenue losses.

Supermarkets can strategically address queue-related issues to improve satisfaction levels and create a more positive shopping environment. Overall, queue management solutions empower supermarkets to make informed decisions and enhance their operational efficiency.

People often visit your supermarket in groups. Counting them as separate individuals can negatively impact your conversion rates and KPIs. V-Count addresses this issue with our advanced and 99% accurate Group Counting Solution.

Group Counting is an add-on solution by V-Count and is compatible with all V-Count sensors, including our latest product Nano. To leverage the Supermarket Group Counting solution, supermarkets need to implement V-Count Sensors at their supermarket entrance. V-Count people counter sensors precisely identify individuals and groups, providing a detailed breakdown of visitor composition in your supermarket.

By identifying groups visiting your supermarket together and shopping as one, supermarket managers can count them as a single entity, ensuring precise conversion and traffic data.

Understanding the real-time occupancy of your supermarket space is crucial. Real-time occupancy measurement not only enhances customer satisfaction but also plays an important role in optimizing operational efficiency and ensuring a seamless shopping experience. By monitoring the entry and exit of individuals in real time, supermarkets gain invaluable insights into foot traffic patterns, allowing for prompt adjustments to staffing levels and marketing campaigns.

An important advantage of real-time occupancy measurement is its ability to provide accurate and up-to-the-minute data on the number of visitors present in the store at any given time. This information is vital for managing crowd density, especially during peak hours or promotional events, and discounts. This strategic approach not only increases customer satisfaction but also enhances the overall shopping experience and boosts sales.

Meet BoostBI

Visitor Analytics to Boost The Efficiency of Your Physical Locations

Compatible with All People Counters

Operating a network of stores, malls, airports, or other facilities? Have you invested in various brands of people counting sensors? Replacing them all at once can be challenging and expensive. V-Count is compatible with modern people counting sensors, ensuring a straightforward setup. With Boost BI, comparing your various stores or facilities becomes effortless.

Enhance the performance of your people counting sensors with Boost BI by having all your data centralized in a single location. Connecting Boost BI to your data takes less than two days. Furthermore, Boost BI accommodates 19 languages, ensuring accessibility for a global audience

Ultima AI

Precise. All-in-one. Plug & Play.

With an unmatched accuracy of up to 99.9% and as the world’s only people counter with machine learning and AI algorithms on the sensor, Ultima AI ensures reliable gender and age recognition, and offers an optional, highly accurate staff exclusion system.

Ultima AI features in-device processing and active stereo vision for 3D insights without capturing personal details. This feature ensures GDPR compliance while also providing an all-in-one solution for your convenience.

Ultima Go

Smart. Cost-Effective. Plug & Play.

Ultima Go is designed to deliver intelligent visitor analytics solutions like people counting, demographic analysis, staff exclusion, real-time occupancy monitoring, group counting, and more, tailored for small and medium-sized enterprises .

Ultima Go stands out with its commitment to privacy through GDPR compliance, leveraging cutting-edge AI on Chip technology, and incorporating 3D Stereo Active Technology for unparalleled accuracy.

Ultima Prime

Accurate. Prime. Plug & Play.

Ultima Prime offers specialized solutions for in-store heatmap and zone analytics, allowing you to optimize store layouts, strategically place products, refine pricing strategies, and unlock a myriad of benefits.

With Ultima Prime, industries like retails, events, and smart buildings can leverage the power of data to enhance business performance, making informed decisions that drive success.


Affordable. Accurate. Plug & Play.

V-Count’s newest innovation, Nano, brings you cost-effective people counting solutions tailored for any business. Exclusively focusing on people counting, group counting, and staff exclusion, Nano is designed to meet your specific needs.

While Nano’s accuracy averages at an impressive 95%, it can achieve up to 99% accuracy, depending on the sensor’s height. Elevate your business insights with Nano’s precision and affordability.

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Why V-Count

We are transforming people’s day-to-day experiences

We have earned the trust of more than six hundred customers, including eleven Fortune 500 companies, with our industry-leading people counting solutions. We operate in 128 countries, providing a variety of solutions for businesses. These include people counting, queue management, demographic analysis, heatmap and storefront analytics, and many more.

Our specialty lies in computer vision and AI, fields in which we have pioneered patented innovations. V-Count independently designs, develops, and manufactures its own hardware and software.

Our unique AI-on-chip technology guarantees exceptional accuracy in analytics and people counting, while placing a high emphasis on privacy. Rest assured, our technology fully complies with GDPR regulations worldwide. Furthermore, our sensors are equipped with user-friendly plug-and-play features and a dashboard called BoostBI, providing actionable insights, automatic reports, and a mobile app, ensuring a smooth experience for our users.

Our exclusive AI-on-chip technology excels not only in people counting but also in providing data-driven behavioral analytics. It reveals the full potential of your business through insights such as zone analytics, visitor flow analytics, and customer demographics like gender and age.

We pride ourselves on our transparent pricing with no surprise payments later, and we are unwaveringly dedicated to a seamless customer experience.

Feel free to get a demo, because you can count on V-Count for people analytics!

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